Between 2015 and 2020, the average price of land per square meter in El Zonte, one of El Salvador’s most popular beach towns, was $34.33 U.S. dollars, according to a sample of 50 sales and purchases reviewed by El Faro. But between 2021 and 2024, that figure rose to $80.61, an increase of 134.8 percent since the passage of the Bitcoin Law in 2021. In six luxury projects offered in January 2025, the price can soar to $1,058.57 per square meter.
El Faro chose for this sample 15 people who have registered companies in the Registry of Commerce registered as promoting the use of bitcoin. For each of them, public documents in the Salvadoran property registry were traced. The result is a mapping of the real estate market on the coast of La Libertad.
El Faro reviewed the sales and purchases of 50 properties registered in the Real Estate and Mortgage Registry, incorporation documents of 20 companies, official cartographic records, and property listings on three websites dedicated to the sale of real estate.
The Salvadoran government and a group of private entrepreneurs jointly promote El Zonte under the label Bitcoin Beach, a tourist attraction for cryptocurrency enthusiasts and the focal point of new residential construction on the Salvadoran coast.
Bitcoin Beach is a project born in 2019. Mike Peterson, a surfer from California, claims he received an anonymous Bitcoin donation to carry out projects in the community. When the Covid-19 pandemic paralyzed the Salvadoran economy, Bitcoin Beach became popular by making regular bitcoin donations to the families of El Zonte. To encourage young people to stay in virtual schools, they gave $10 in bitcoin each week. That initial boost to circulation of the cryptocurrency encouraged several establishments to accept it as payment, a year before Nayib Bukele's government decreed bitcoin as legal tender, although in practice most Salvadorans exclusively use the U.S. dollar.
Bitcoin Beach claims to be creating a “sustainable Bitcoin economic ecosystem” on the Salvadoran coast, whose goal is “that the true potential of Bitcoin is realized and that those who have been excluded from the banking system are the main beneficiaries.”
However, the development model in El Zonte continues to entail social exclusion, especially of the poor. An investigation by MalaYerba revealed that 25 families who have lived in El Zonte for 30 years will be evicted for the construction of a government project: Bitcoin Beach Club de Playa.
The creators of Bitcoin Beach are driving the real estate boom in the area. Peterson owns 14 properties in El Zonte, acquired for $1.2 million. He also founded the company Bitcoin Beach Group S.A. de C.V.
Román Martínez Centeno, another founder of Bitcoin Beach, has ten properties in El Zonte, all acquired after the approval of the Bitcoin Law in June 2021. The properties have a total price of $1.1 million. Martinez founded the company Onda Real Estate, dedicated to real estate sales, and also holds the position of president of Volcano Investment, a company in which the main shareholder is Italian citizen Giancarlo Devasini, one of the most influential players in the global cryptocurrency market, according to the Financial Times.
Devasini is behind Tether, a type of cryptocurrency called a “stablecoin,” which facilitates crypto transactions globally. Although far from El Zonte, El Faro found that both Devasini and Paolo Ardoino, the current CEO of Tether, bought houses in El Salvador in 2024.
The sample allows for some indicators of the real estate boom in El Zonte.
“El Zonte is the Malibu of El Salvador,” Martinez said on the October 19 episode of the Bitcoin Beach Live podcast, hosted by Peterson. They were joined by Alexandra Dianne Cross, a U.S. citizen and partner of Martínez Centeno in the real estate company Onda Real Estate and two other companies: GL Group and Volcano Investment. Cross owns eight properties in El Zonte, seven of them shared with Martínez.
In 12 examples, available online, the average price of properties offered today, on pages such as Crypto Real Estate, Good Life El Salvador, and El Salvador Surf Real Estate, along the beaches of La Libertad is $1055.96 per square meter. In six properties offered in El Zonte, the average price per square meter is $1058.57.